Rich’s Retirement Sale: Once in a Lifetime Opportunity to Get 45 Years of Trading Psychology Wisdom, at a massive discount.
Don't Miss This Unique Opportunity to Master Your Trading Mindset at a Fraction of the Original Price.
A Once in a Lifetime Opportunity to Master Your Trading Mindset
After 45 years of guiding traders to overcome mental barriers and achieve consistent success, I’m retiring at the end of 2025.
At 78, I’m ready to slow down—but not before sharing my life’s work with you at a fraction of its value.
My courses aren’t about quick fixes or empty promises. They’re built on decades of real-world experience, patented trading insights, and proven psychological principles.
Trading success isn’t just about strategy—it’s about mastering the hidden drivers of fear, self-sabotage, and reactive chaos. I’ve distilled this into tools that can transform your trading (and your life) in as little as 20 minutes.
To celebrate my retirement, I’m bundling my most powerful courses and resources at massive discounts.
These are the same tools that have empowered thousands of traders and money managers worldwide. Now, they’re accessible to anyone ready to rip off the band-aid and step into control.
This is your last chance to access my complete library before it's gone forever.
What’s Holding You Back as a Trader?
It’s not just discipline or willpower. The real barriers lie deeper—in the fears you avoid, the dreams you chase, and the unconscious habits that derail your progress. My courses meet you where you are, peeling back the layers to reveal the mindset of a master trader.
What you’ll gain is priceless, applying to every other facet of your life in addition to trading!
- Clarity: Stop fighting your brain and learn to work with it.
- Control: Move from reactive chaos to calm, confident decision-making.
- Transformation: Build a stable mental game that elevates your trading and your life.
These aren’t cookie-cutter solutions. They’re psychologically sound, battle-tested tools from someone who’s seen it all.
Exclusive Retirement Sale Bundle #1
To make my work accessible, I’ve curated bundles tailored to different trading needs. Each bundle combines my top courses and resources at up to 80% off.
Here’s what’s available today. When the timer expires, it will no longer be available at this price.
Trader’s Compass Premium Course
Special Retirement Offer! Enroll now and get an 80% Discount:
Here’s what people are saying about Mind Muscles courses
“
"Made a huge shift in my thinking"
Mind Muscles for Traders course has already helped me overcome repeating and identifying errors and over trading. For example, yesterday I stopped trading when it was clear that I didn't have a "feel for this market" rather than repeating the same over trading errors. The Sport Hero exercise has made a huge shift in my thinking and I will repeat it from time to time along with the other valuable visualizations. Thanks Rich!
LASZLO K
Trader
“
"Spent a small fortune and many thousands of hours"
I have spent a small fortune and many thousands of hours on several expensive trading courses during the last 14+ years. For the most part, all these courses focused on the tasks that need to be done to enter and exit the trades. However what goes on inside the trader that is most important. If that is true, then my trading training was lop-sided. So I signed up and found that Mind Muscles for Traders not only did a fabulous job of guiding me through my inner trading world, which is more involved than I had realized, but also gives a great outlook on the 95% part as well. I want to say that the whole course is exceptionally well done and pinpoints topics with laser accuracy. Good job! I also wanted to say I really like the whole premise about identifying market moods to know when to apply certain trading strategies to improve trading results.
JAY S.
Trader
“
"This course has also affected all aspects of my life"
This course has also affected all aspects of my life. I am making more money with my yoga job, I am more organized and am making clearer decisions. Everything in my life is actually moving, flowing much better than before. Rich is a very accessible person, warm and non-judgmental with lots of humor, he knows his stuff, has tons of experience, no bullshit. He makes the work fun, interesting and thought-provoking.
JOHANNA B.
Trader
“
"Benefit goes way beyond trading alone."
The Mind Muscles for Traders boot camp gave me the opportunity to know other trader’s challenges and how they overcome them with your suggested solution; the candour and openness of participants; being totally open about my own challenges and receiving support from other traders to help me to accept all parts of myself and further facilitate my behavioural change; the fact of just simply sharing and learning from others is invaluable. Also I had the opportunity to dive deep to address very specific issues with Rich on an one-on-one basis; learning to believe all psychological issues can be overcome if you put your heart to it. Additionally, the opportunity of real self-discovery and the benefit goes way beyond trading alone.
FERMI H.
Trader
What’s inside?
Module 1
S.E.T and The Golden Keys
We traders tend to focus on everything but our own internal mindset. Our decision process is buried in distractions like the search for new indicators, strategies, gurus, etc.
This creates frustration and disappointment, with no clear path to make the changes that matter.
Module 1 gives you a set of clear exercises and frameworks to move to powerful real time awareness of your internal mindset and processes while you are trading.
Module 2
Lousy and Lucrative Trading
Neuroscience tells us that our brains deliver twice as much pain for a given loss in comparison to the amount of pleasure we receive from a gain of the same size.
The pain of loss becomes its own pattern, creating fear of execution, premature exits and increasing risk to put off dealing with the painful losses.
We can't control the market activity but we can control all the trading behaviors that create consistent trading execution with an edge.
Module 3
Building Your Routine
As a Trader you bring your internal variables to a marketplace that is uncertain, and also has its own variables. Both are complex adaptive systems.
These variables are so complex that we tend to create simplification where there is none, out of sheer exhaustion.
We help you reduce the variables by bringing a stable consistent mental platform to the game, creating better routines that support your highest trading self.
Module 4
NEMES to Dreams
As your life has unfolded from infancy to adulthood, you have been handed hard-wired brain processes that don't serve you as a trader.
Since trading is a statistical game, these survival processes defeat your intention of developing consistent trading behaviors that lead to consistent and growing profits.
We'll help you understand how you can work with these systems to improve your trading behaviors, build better processes and clarify your goals.
Module 5
Measuring What Matters
The Mind Metrics application is a game-changer. It allows you to see and visually track your progress towards trading mastery.
You'll see the critical areas that need more attention so that you can focus your creativity on the most effective behavioral changes that will support consistent trading results.
This also allows you to have confidence in your trading, your strategy and most importantly, confidence that you can make the changes that make the biggest difference.
Module 6
Guided Visualizations for Traders
These guided visualizations were designed especially for traders, using the same principles that professionals from chess players to Olympic skiers, entrepreneurs, motorcycle racers, boxers and even the military use to hone and perfect their performances, gain a competitive edge and achieve their top goals.
This also enables you to experience risk-free trading success, so you can train your brain to facilitate the most effective behavioral change, build lazer targeted processes and as a result, change your trading results.
About
Richard Friesen is the creator the innovative “Mind Muscles™” training process that turns the psychology of trading on its head.
Rich works with financial professionals, independent traders, business leaders and entrepreneurs who want to expand their mental game to make more consistent profits.
With in decades experience as a broker, floor trader, financial software developer and entrepreneur, he brings concrete real world experience to his clients.
Rich was an independent consultant to the financial industry specializing in intellectual property development and management. He also founded and built ePIT Systems, a software company which produced internet exchange software solutions where he designed and received ten significant patents on electronic trading interfaces.
Mr. Friesen founded, built and sold Trade Management LLC, one of the most consistently profitable options and equity trading firms on the floor of the PSE. He created a way to visualize option values that enabled his floor traders to instantly execute trading opportunities.
As a member of the Pacific Exchange, he also served as Exchange Director. He has traded grains on the floor of the Chicago Board of Trade and equity futures on the Chicago Mercantile Exchange.
Rich holds a B.A. in Philosophy, a Masters Degree in Clinical Psychology and is a graduate of the Gestalt Institute in San Francisco along with Master’s certification in Neuro Linguistic Programming (NLP).
His background in psychology has been instrumental in his development of his Mind Muscles™ training programs that supports the financial and business community.
Rich Friesen • Founder, Mind Muscles Academy
“
"I wanted to join the most sophisticated trading group on the options exchange."
When I entered the world of floor trading at the Pacific Exchange, I wanted to join the most sophisticated trading group on the options exchange. Rich Friesen's group met the bill. I learned how to picture options value and positions with his proprietary Magic Carpet™ trading model. It gave me the tools to become not only a leading trader in our group, but one of the most consistently profitable traders on the entire options floor.
TYSON G.
Floor Trader, PSE
testimonials
Here’s what people say about Rich Friesen
❝
As a floor trader at the Pacific Exchange, I saw many traders come and go because they thought they were smarter than the market. I have learned that when I consistently stick with Rich's principles, I don't have to worry about making money - I work hard, stick with the principles and the money takes care of itself.
Perry M., Floor Trader
When I began trading for Rich Friesen using his system, I was profitable for the first thirty days straight. That was a big boost both to my trading confidence and to my account. I have to say that his "Magic Carpet" visual is the best model I have seen for reducing risk and generating profits.
Dan F., Floor Trader
As an instructor in financial markets, I was delighted to be part of the presentation provided by Rich Friesen. His dynamic and witty approach really drove home the concepts using the right analogy and the right story with each teaching point. I was truly honored to see a caring, professional educator at work.
Mike M., Financial Markets Instructor
Subheadline about why your course is valuable
"I have spent a small fortune and many thousands of hours on several expensive trading courses during the last 14+ years. For the most part, all these courses focused on the tasks that need to be done to enter and exit the trades. However what goes on inside the trader that is most important. If that is true, then my trading training was lop-sided. So I signed up and found that Mind Muscles for Traders not only did a fabulous job of guiding me through my inner trading world, which is more involving that I had realized, but also gives a great outlook on the 95% part as well. I want to say that the whole course is exceptionally well done and pinpoints topics with laser accuracy. Good job! I also wanted to say I really like the whole premise about identifying market moods to know when to apply certain trading strategies to improve trading results."
Jay S. - Trader
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Look at what past students have to say about Mind Muscles for Traders
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I do both long term investment and also use a CAN SLIM (Investment Business Daily) strategy (with two different portfolios.) It has been great to have more insights in all of that. I love how gradual the learning is, how your setting the foundations for meaningful and durable change to happen. It seems that your method could apply to many fields!
Philippe D.
Investor
“
The course was the best course I have ever done. I can not point to any one part that meant the most to me. A truly great course that every trader should be exposed to. This was a totally enjoyable course. You know when you are fully engrossed in something that it does not feel like work....Mind Muscles academy was like that for me.
DAVID H.
Trader
“
The entire online course was all meaningful and useful. l believe it will continue to be useful to me throughout my life. lt exposed previously invisible mechanisms that have run me and provided tools to allow them; and by accepting and understanding them, make each my ally. Every time l review any and each section l learn more about myself.
MARVIN F.
Trader
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