About Richard Friesen

Picture of Rich Friesen, founder of the Mind Muscles Academy

RICH FRIESEN, FOUNDER

MIND MUSCLES ACADEMY

Richard Friesen is the creator and developer of the innovative and exclusive “Mind Muscles™” training process that turns the psychology of trading on its head.

He works with financial professionals, independent traders, business leaders and entrepreneurs who want to expand their mental game to make more consistent profits. With in depth experience as a broker, floor trader, financial software developer and entrepreneur, he brings concrete real world experience to his clients.

(See client and student comments here).

During the years dedicated to building Mind Muscles™, Rich was an independent consultant to the financial industry specializing in intellectual property development and management. He also founded and built ePIT Systems, a software company which produced internet exchange software solutions for the regulated and over-the-counter market places. At ePIT he designed and received ten significant patents on electronic trading interfaces. ePIT’s systems and patent technology were purchased by Hitachi and then by a major Chicago trading firm.

Prior to ePIT Systems, Mr. Friesen founded, built and sold Trade Management LLC, one of the most consistently profitable options and equity trading firms on the floor of the PSE. He created a way to visualize option values that enabled his floor traders to instantly execute trading opportunities. As a member of the Pacific Exchange, he also served as Exchange Director. He has traded grains on the floor of the Chicago Board of Trade and equity futures on the Chicago Mercantile Exchange.

Rich holds a B.A. in Philosophy, a Masters Degree in Clinical Psychology and is a graduate of the Gestalt Institute in San Francisco along with Master’s certification in Neuro Linguistic Programming (NLP). His background in psychology has been instrumental in his development of his Mind Muscles™ training programs that supports the financial and business community.

Mr. Friesen is a popular speaker on topics of the psychology of money management, politics and personal transformation.  His new book entitled: “A Private Conversation with Money” is available from Amazon.

You can call Rich at 415.488.6505
Or make an appointment to have a conversation here

Read the book

Discover powerful ways to re-frame your own beliefs and behaviors around courting money, wealth and success, all while being entertained! Featuring engaging, real-world exercises and money affirmations that work, this book will help you discover what is blocking your happiness and teach you how to embrace a new mindset that will grant you financial freedom and understanding. *Includes bonus items and exercises. 

Get it on your Kindle, in paperback, or hardcover from Amazon here.

Listen to the book

  • Discover how you are fighting your own brain when it comes to money management.
  • Align your core values, identity, beliefs, and behaviors with your financial goals.
  • Deliver value to your world that expands your own financial freedom.
  • Reframe your own preconceptions around courting money, wealth, and success.