The Power of the Placebo

By Rich Friesen

March 21, 2023

Master Trader Mindset, Placebo Effect

A few years ago I saw a cartoon that made me laugh. A man was standing in front of drug store shelves. One shelf of drugs was labeled “Placebo.” The other shelf was labeled “Extra Strength Placebo”.

Then with some thought, I stopped laughing.

Extra Strength Placebo.

We all know the power of placebo. Google it if you don’t.

One study even showed that when the participants were told a pill was a placebo and it would effectively do XYZ, it still made improvements!

At the Mind Muscles Academy, we deliver “Extra Strength Placebos” for traders (and anyone wanting to expand their mental game).

Your success in the markets, in business and as entrepreneurs depends on your beliefs.

I have stories of students and clients for whom the moment they shifted their beliefs, the outcomes changed dramatically.

I have my own story of my internal limits and a voice in the middle of the night.

What if we were to create the perfect placebo?

Not just perfect, but extra strength as well?

This placebo comes in the form of guided visualizations that invite you to step inside a master’s trader’s mindset.

We give you a Mind Metrics application that takes you from behaviors that no longer serve you, to the positive intent to what you really want.

We can now measure the progress of the conscious placebo.

You know it is a placebo, but as your coach, we also believe in the “placebo”.

In our groups, everyone believes in the placebo.

And…what we believe transforms our behaviors that are measured and celebrated.

Stop fighting your brain.

Take the pill.

Step into your Master Trader’s Mindset.

Items at Mind Muscles that include the “extra strength placebo” are as follows:

Attribution: "Extra Strength Placebo" image by Gabriella Clare Morino on

Rich Friesen

About the author

Richard Friesen created the innovative “Mind Muscles™” training process that turns the psychology of trading on its head.

He works with financial professionals, independent traders, business leaders and entrepreneurs who want to expand their mental game to make more consistent profits.

With experience as a broker and floor trader, Rich built one of the most consistently profitable trading firms on the options floor of the PSE. He served as a director on the Pacific Exchange and holds ten significant patents as a financial software developer, bringing concrete real-world experience to his students and clients.

Rich also holds a B.A. in Philosophy, a master's degree in clinical psychology and is a graduate of the Gestalt Institute in San Francisco along with master’s certification in Neuro Linguistic Programming (NLP).

His background in psychology has been instrumental in his development of his Mind Muscles™ training programs that supports the financial and business community.

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Read or Listen to the book

Discover powerful ways to re-frame your own beliefs and behaviors around courting money, wealth and success, all while being entertained! Featuring engaging, real-world exercises and money affirmations that work, this book will help you discover what is blocking your happiness and teach you how to embrace a new mindset that will grant you financial freedom and understanding.